TOEIC_PART 7_練習問題82（News・TOEIC過去問風）

Long-established umbrella shop mesmerizes foreign tourists with unique Japanese umbrellas, sales skyrocket.Tokyo, May 29, 2023 – A long-established umbrella shop in Japan has significantly increased its sales through its unique initiatives. Japanese umbrellas made of highly water-repellent washi paper have gained immense popularity among foreign tourists, and the service of printing favorite words and names on umbrellas in the style of calligraphy has also been well received.

Previously, this long-established umbrella shop used to produce standard vinyl umbrellas priced around $10 to $20, and it faced challenging circumstances in terms of business operations. However, Mr. Tanaka, the owner and craftsman, made a determined decision to embark on creating his own original luxury Japanese umbrellas, which provided an excellent opportunity.

The new Japanese umbrellas utilize highly water-repellent washi paper while preserving the traditional texture of washi paper, offering an innovative functionality that effectively repels water. The exquisite design and high quality of these umbrellas have garnered tremendous popularity among foreign tourists.

Furthermore, the umbrella shop provides a service to print favorite words and names on umbrellas in the style of calligraphy, which has also been highly praised. Tourists can engrave their own thoughts and special words on the umbrellas, obtaining unique and once-in-a-lifetime pieces.

Although the price of the Japanese umbrellas is $500, they are widely purchased by tourists visiting Japan as cherished souvenirs, creating special memories. As a result, the sales of this long-established umbrella shop have experienced rapid growth, allowing Mr. Tanaka to overcome the challenges in business management and thrive.

Additionally, while the umbrellas are handmade, they are ready in just two hours after ordering, enabling tourists to explore other places and enjoy delicious meals while their umbrellas are being crafted. Upon returning to the shop to collect their ordered umbrellas, they are greeted with the presence of finished luxury Japanese umbrellas.

Such personalized experiences and commitment to high-quality products have been highly valued, leading to a significant increase in the number of foreign tourists visiting Japan’s long-established umbrella shops. It is expected that this long-established umbrella shop will continue to flourish by pursuing unique ideas and maintaining a focus on quality.